Elettrolazio standardiserer merkevarebyggingen for over 300 ansatte

The Challenge

Before Spreadly, managing email signatures and business cards across Elettrolazio's 300+ employees and multiple branches was persistent headache. Every employee had their own formatting, fonts, and style, many were unable to set up a correct signature independently, and outdated signatures with incorrect data or wrongly sized logos were common. Some employees were even using a scan of their printed business card as their email signature.

On the physical card side, the issues were just as significant. Data changes triggered frequent reprints, yet outdated cards would often stay in circulation for extended periods to avoid waste. There was no visual consistency across the company and when Elettrolazio underwent a full rebrand, reprinting every business card would have been both costly and environmentally unsustainable.

Why Elettrolazio chose Spreadly

Spreadly offered Elettrolazio a digital business card system that delivered:

• Simple, centralised remote management across all branches and departments
• Real-time updates to contact details, roles, and data for every employee
• Fully customisable layouts, colours, and information to maintain a coordinated brand image
• A lightweight, intuitive interface that requires no technical effort from employees
• A sustainable alternative that made their post-rebrand rollout fast and cost-effective

The Implementation

Adopting Spreadly allowed Elettrolazio to take full control of their company's visual identity in one place. Rather than chasing individual employees to update their signatures or reprint batches of cards after every data change, the digital marketing team could now manage everything centrally and instantly. The platform's clean, well-organised interface made it easy to roll out across a large, multi-branch organisation without placing any burden on individual employees.

The Results

Elettrolazio can now guarantee a consistent, always up-to-date identity across every employee, without any manual intervention. Email signatures are uniform in font, format, and branding. Digital business cards reflect the current brand at all times, with no risk of outdated information reaching clients or partners. The rebrand was absorbed seamlessly, with no reprinting costs and no period of inconsistent materials in circulation.

The Impact

Beyond the operational improvements, Spreadly has strengthened how Elettrolazio presents itself externally. The digital business card communicates a modern, innovative image that aligns with the company's broader digitalisation journey. For a traditional distribution business undergoing a significant transformation, this kind of professional, tech-forward first impression carries real weight.

Key Features Used:

• Centralised admin management across multiple branches
• Digital business cards with custom branding
• Email signature management
• Real-time profile and contact updates
• NFC card assignment

What I appreciated most about Spreadly is the ability to manage everything remotely in a simple, centralised way. For a company with over 300 employees and multiple branches, having a tool that lets you update data, roles, and contacts in real time is incredibly valuable.

Valentina Vecchione, Digital Marketing Specialist

Summary

Elettrolazio replaced a fragmented, inconsistent system with a single, centralised solution. With Spreadly, they achieved brand consistency across 300+ employees, eliminated costly reprints during a full rebrand, standardised email signatures company-wide, and gained a professional digital presence that supports their ongoing digitalisation strategy.