Follow-Up Emails That Actually Get Replies
2 minutes
2nd of July 2025
In this article:
- TL;DR
- Why Follow-Ups Matter
- 5 Copy-Paste Follow-Up Email Templates
- 1. After meeting at a trade fair
- 2. Recruiting follow-up
- 3. Pitching your services
- 4. Networking without a direct pitch
- 5. They scanned your card but you didn’t speak
- Subject Lines That Break Through the Noise
- Quick Writing Hacks for Better Follow-Ups
- Stay Ahead of the Curve
TL;DR
Follow-up emails are often the difference between being forgotten and closing a deal. Send them within 24–48 hours, keep them under 100 words, and always add a clear call-to-action. Below you’ll find copy-paste templates, subject lines, and quick hacks to make your follow-ups stand out.
Why Follow-Ups Matter
Over 60% of leads never get a single follow-up. Even people who showed real interest will quickly forget if you don’t remind them. A quick, friendly email shows you’re professional, keeps the conversation alive, and can dramatically improve your reply rates.
5 Copy-Paste Follow-Up Email Templates
Personalize them with the recipient’s name, event, or company and hit send.
1. After meeting at a trade fair
Hi [Name],
Really enjoyed chatting at [Event]. If you'd like to explore how we could help [Their Company], here's my calendar: [Link].
Looking forward to staying in touch!
Best,
[Your Name]
2. Recruiting follow-up
Hi [Name],
Thanks for stopping by our booth! Here's more about our team and open roles: [Link].
Happy to answer any questions.
Cheers,
[Your Name] from HR
3. Pitching your services
Hey [Name],
Sharing the strategy deck we discussed: [Link]. Let me know if you'd like to talk it through.
Best,
[Your Name]
4. Networking without a direct pitch
Hi [Name],
Just wanted to say thanks for the great chat at [Event]. Let’s keep in touch — here’s my LinkedIn: [Link].
Best,
[Your Name]
5. They scanned your card but you didn’t speak
Hi there,
Saw you scanned my card at [Event]! Here’s a quick overview of what we do: [Link].
Let me know if you'd like to chat.
Cheers,
[Your Name]
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Subject Lines That Break Through the Noise
Subject lines decide if your email is opened. Keep them short, personal, and a bit intriguing.
- “Quick question, Alex”
- “Great meeting you at [Event]!”
- “Here’s what I promised”
- “Ideas for [Their Company]”
- “Let’s not lose this thread”
Quick Writing Hacks for Better Follow-Ups
- Send fast: ideally within 24–48 hours
- Keep it short: under 100 words
- Use one clear CTA: e.g., “Book a call” or “Reply if interested”
- Personalize: mention name, company, or event
- Format: short paragraphs, bold important words
Stay Ahead of the Curve
A good follow-up isn’t supposed to be spam but a thoughtful reminder that keeps the door open. Master the basics, and you’ll turn quick meetings into real opportunities.
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