Top 9 Best Lead Capture Software for B2B Events in 2025

In this article:

• What Is Lead Capture Software & Why It Matters for B2B Events?
• How to Choose the Best Lead Capture Software for Your B2B Event
• Top 9 Best Lead Capture Software for B2B Events in 2025
• Integrating Lead Capture Software with Your Event Tech Stack
• Maximizing ROI with Lead Capture Software: Strategies for B2B Events

Missing a single opportunity at a B2B event can cost your business thousands. In 2025, every connection matters, making it essential to use the best lead capture software for b2b events. Without the right tools, valuable leads slip through the cracks, reducing event ROI.

Choosing the best lead capture software for b2b events is the key to turning every conversation into a qualified opportunity. This article reviews and compares the top 9 solutions, breaking down features, pricing, integrations, and unique benefits.

Discover how real-time lead capture, new event tech trends, and streamlined workflows can transform your event success.

What Is Lead Capture Software & Why It Matters for B2B Events?

Lead capture software is designed to make collecting and managing attendee information seamless for B2B event organizers. At its core, this technology automates the process of gathering contact details, qualifying leads, and syncing them into sales or marketing platforms. The best lead capture software for b2b events empowers teams to collect accurate data quickly, whether the event is in-person, virtual, or hybrid.

Definition and Core Purpose

Lead capture software is a digital solution that replaces manual data collection at events. Its primary function is to enable exhibitors and organizers to gather attendee information efficiently using mobile devices, kiosks, or web forms. The best lead capture software for b2b events also offers instant data validation and lead qualification, allowing teams to act on opportunities in real time.

The Evolution of Lead Capture at Events

Traditionally, businesses relied on paper forms and exchanging business cards to capture leads at events. This approach often resulted in lost data, delayed follow-ups, and errors during manual entry. The best lead capture software for b2b events has transformed this process by introducing automation, mobile applications, and direct integration with CRM systems, ensuring leads are never lost and follow-up is immediate.

Key Benefits for B2B Event Organizers

Adopting the best lead capture software for b2b events brings several advantages. Teams benefit from real-time data collection, which eliminates delays and manual errors. Interactive forms and gamification features increase attendee engagement, while instant lead qualification helps prioritize high-value prospects. These tools streamline the entire process, making post-event follow-up faster and more effective.

Impact on Sales and Marketing ROI

The best lead capture software for b2b events directly impacts ROI by improving data accuracy and enabling rapid lead routing. According to Bizzabo, 68 percent of B2B marketers prioritize lead quality at events. With faster follow-up, conversion rates rise significantly. For example, a SaaS company achieved a 30 percent increase in event ROI after adopting a digital lead capture solution. For more in-depth insights, see this B2B Lead Generation Strategies 2025 guide.

Must-Have Features in 2025

In 2025, event organizers should prioritize the following features when choosing the best lead capture software for b2b events:

Selecting solutions with these capabilities ensures robust data collection, smooth workflows, and regulatory compliance. As attendee expectations evolve, investing in advanced lead capture tools becomes critical for maximizing event outcomes.

How to Choose the Best Lead Capture Software for Your B2B Event

Selecting the best lead capture software for b2b events is a strategic decision that can influence your event’s overall success. With dozens of options available, understanding your unique requirements and evaluating solutions carefully will help you maximize ROI and avoid costly missteps.

Assessing Your Event Needs

Start by defining your event type. Are you hosting an in-person, hybrid, or virtual event? The best lead capture software for b2b events should align with your format and scale.

Estimate the number of attendees and expected lead volume. This helps in choosing a solution that can handle your data without lag or loss.

Consider your current tech stack. Integration with your existing CRM or marketing automation tools is vital for smooth lead management.

• List your must-have integrations.
• Determine how many users will need access.
• Check whether the software supports your event’s language and compliance needs.

Core Evaluation Criteria

When comparing options, focus on user interface and ease of use. Your staff should be able to navigate the software quickly, especially during busy event hours.

Customization is another critical factor. The best lead capture software for b2b events lets you design branded forms and tailor qualification questions.

Real-time syncing and offline mode ensure you never lose leads, even with spotty internet. For a comprehensive side-by-side comparison, consult this Comparative Analysis of Lead Capture Tools.

• Is the setup process intuitive?
• Can you create custom fields and workflows?
• Does the software offer analytics dashboards?

Pricing Models and Budget Considerations

Pricing can vary significantly. Some providers offer pay-per-event plans, while others use annual subscriptions. The best lead capture software for b2b events balances cost with essential features.

Compare what is included in free versus premium plans. Consider features like unlimited leads, team access, and integration capabilities.

To evaluate value, calculate potential revenue from captured leads against the software’s total cost. A simple ROI table can help:

Vendor Support and Training

Reliable support is non-negotiable. The best lead capture software for b2b events should provide onboarding assistance, clear tutorials, and responsive tech support.

Ask about live support availability during your event. Check if the vendor offers training resources for your team.

• Is there a knowledge base or help center?
• What’s the response time for urgent issues?
• Can you access support via chat, email, or phone?

Security and Compliance

Protecting attendee data is critical. The best lead capture software for b2b events must use data encryption and comply with regulations like GDPR.

Look for solutions that offer attendee consent management and transparent data policies. Review examples of compliance failures to understand potential risks.

• Does the software collect only necessary data?
• Are there clear privacy controls for users?
• How is data stored and transferred?

Choosing the right solution means assessing your needs, evaluating features and pricing, and ensuring strong support and compliance. Carefully considering each step will help you select the best lead capture software for b2b events and set your team up for success.

Top 9 Best Lead Capture Software for B2B Events in 2025

Choosing the best lead capture software for b2b events is pivotal for maximizing ROI and delivering measurable results. With a crowded event tech market in 2025, finding the right solution can feel overwhelming. This curated list spotlights the top 9 platforms trusted by enterprises and agile teams alike. Each tool offers unique features to streamline lead collection, accelerate sales, and elevate attendee engagement at b2b events.

Below, you’ll find concise overviews, critical comparisons, and real-world use cases to help you select the best lead capture software for b2b events.

Spreadly Digital Business Cards & Lead Capture

Spreadly stands out as one of the best lead capture software for b2b events, offering a seamless blend of digital networking and automated lead management. The platform provides free and scalable paid plans for teams and enterprises, making it versatile for different business sizes.

Key Features:

• Digital business cards for instant sharing and updates
• Built-in customizable lead forms
• AI-powered business card scanner
• Seamless integrations with major CRMs and HR systems
• NFC card and Apple/Google Wallet compatibility
• Custom branding for teams

Benefits:

• Instantly sync contact data to your CRM
• No app download needed for attendees
• Proven to increase engagement and reduce manual data entry

Ideal For: Enterprises, teams, and individuals seeking scalable, branded lead capture.

Pros: Eco-friendly, GDPR-compliant, instant setup, trusted by global brands.

Cons: Advanced features require a paid plan.

Example: American Express GBT, TeamViewer, and Volkswagen Financial Services use Spreadly for high-volume event networking.

Cvent LeadCapture

Cvent LeadCapture is another top contender among the best lead capture software for b2b events, especially for large-scale conferences and trade shows. Pricing is tailored to each event’s size and requirements.

Key Features:

• Badge scanning for quick data collection
• Custom qualification questions
• Real-time lead scoring and analytics
• Deep CRM integration

Benefits:

• Streamlines lead collection for enterprises
• Robust reporting for post-event analysis

Ideal For: Large enterprises, conference organizers, and trade shows.

Pros: Scalable, offers deep analytics, supports complex workflows.

Cons: Higher cost, some learning curve for new users.

iCapture

iCapture caters to both SMBs and larger teams looking for the best lead capture software for b2b events. Pricing starts at $199 per event, with custom enterprise options.

Key Features:

• Mobile app with offline mode
• Business card scanning
• Lead qualification
• Real-time CRM synchronization

Benefits:

• Flexible for in-person and hybrid events
• Rapid setup and deployment

Ideal For: Exhibitors, SMBs, and larger teams needing quick adoption.

Pros: Easy to use, strong CRM integrations.

Cons: Some advanced features only in premium plans.

Akkroo (now part of Integrate Events)

Akkroo, now under Integrate Events, delivers enterprise-grade solutions as one of the best lead capture software for b2b events. Pricing is by custom quote, tailored for complex organizations.

Key Features:

• Customizable lead forms
• Offline access
• Real-time CRM integration
• Analytics dashboard

Benefits:

• Unifies event lead data with your marketing stack
• Detailed reporting and insights

Ideal For: Large enterprises, global event teams.

Pros: Seamless CRM data flow, comprehensive analytics.

Cons: Pricing not transparent, setup complexity for small teams.

Leadature

Leadature is designed for global B2B marketers who demand the best lead capture software for b2b events, especially across multiple booths or languages. Pricing is enterprise-level and provided by quote.

Key Features:

• Multi-device support for teams
• Badge scanning and lead scoring
• Multilingual interface
• Advanced analytics

Benefits:

• Enables advanced lead qualification
• Powerful analytics for global teams

Ideal For: Multi-booth, multi-language B2B events.

Pros: Deep analytics, strong enterprise support.

Cons: Higher price, may be more than needed for small events.

atEvent

atEvent focuses on actionable data, positioning itself among the best lead capture software for b2b events. Pricing is custom, with both annual and event-based options.

Key Features:

• Mobile lead capture app
• Real-time CRM syncing
• Attendee tracking
• Actionable insights dashboards

Benefits:

• Accelerates lead qualification and follow-up
• Supports large-scale event workflows

Ideal For: Event marketers, sales teams, enterprises.

Pros: Strong CRM integration, actionable analytics.

Cons: Pricing on request, may require onboarding for teams.

Boomset by Hopin

Boomset delivers an all-in-one solution, making it a strong choice for the best lead capture software for b2b events, particularly hybrid and in-person formats. Pricing is modular, so you pay for only the features you use.

Key Features:

• Badge printing and lead retrieval
• Session tracking and attendee management
• Integration with Hopin platform

Benefits:

• Unified event management with robust lead tools
• Flexible modules for growing needs

Ideal For: Hybrid, in-person event organizers seeking a unified platform.

Pros: Flexible, integrates well with Hopin.

Cons: Costs can add up as you select more features.

Captello

Captello brings gamification to the forefront, making it one of the best lead capture software for b2b events where attendee engagement is key. Pricing starts at $99/month, with event-based options.

Key Features:

• Gamified lead capture experiences
• Interactive kiosks and badge scanning
• CRM integration

Benefits:

• Drives engagement through interactive games
• Flexible pricing for different event sizes

Ideal For: Exhibitors, marketers seeking interactive lead capture.

Pros: Gamification boosts participation, scalable pricing.

Cons: Some features require premium tiers.

Expo Pass Lead Retrieval

Expo Pass Lead Retrieval is a straightforward, affordable option among the best lead capture software for b2b events, ideal for SMBs and new exhibitors. Pricing starts at $150 per event.

Key Features:

• Badge scanning and real-time access
• Custom lead forms
• Easy-to-use reporting

Benefits:

• Quick adoption and intuitive interface
• Affordable for smaller events

Ideal For: SMBs, first-time exhibitors, mid-sized events.

Pros: Budget-friendly, easy to use.

Cons: Lacks some advanced features found in larger enterprise platforms.

Quick Comparison Table

For more detailed comparisons and reviews of event marketing software with lead capture features, you can explore platforms like Event Marketing Software with Lead Capture to see how these solutions stack up and discover additional options.

Selecting the best lead capture software for b2b events depends on your team’s specific needs, from integration capabilities to attendee engagement strategies. Each tool above offers unique strengths to help you collect, qualify, and convert leads efficiently at your next B2B event.

Integrating Lead Capture Software with Your Event Tech Stack

Integrating the best lead capture software for b2b events with your existing event tech stack is essential for maximizing efficiency and driving measurable results. Seamless connections between your lead capture tools, CRM, and marketing automation platforms can dramatically improve your team's ability to follow up, nurture, and convert leads.

Importance of Seamless Integrations

For B2B event organizers, the best lead capture software for b2b events must integrate smoothly with systems like Salesforce, HubSpot, and Marketo. This enables instant lead transfer, accelerates follow-up, and powers automated nurturing.

When your event data syncs directly with your CRM, your sales team can act on leads while interest is high. According to reviews of the Best Lead Generation Software 2025, platforms with robust integration capabilities offer a clear advantage for B2B events by reducing manual work and minimizing data silos.

Seamless integrations also support personalized communication, ensuring each lead receives relevant content based on their event interactions.

Common Integration Challenges

Despite the benefits, integrating the best lead capture software for b2b events can present challenges. Common issues include mismatched data fields, duplicate records, and syncing errors between platforms.

Access to open APIs is vital for customization, yet not all vendors provide the technical support required for complex setups. Without proper configuration, valuable lead data might be lost or delayed.

To overcome these hurdles, organizations should assess integration compatibility early and engage IT teams or vendor support to address potential roadblocks.

Best Practices for Integration

Effective integration of the best lead capture software for b2b events starts with pre-event testing. Map out data fields, conduct trials, and ensure all systems communicate correctly before your event begins.

Training event staff on integrated workflows is key. Clear processes for scanning, qualifying, and syncing leads will minimize errors and speed up follow-up.

A real-world example: a B2B company reduced post-event lead processing time by 80 percent by directly syncing captured data to their CRM, allowing sales teams to prioritize high-value leads immediately.

Security and Compliance Considerations

When integrating the best lead capture software for b2b events, security and compliance are non-negotiable. Data transfers should use robust encryption to protect sensitive attendee information.

Vendors must comply with GDPR and CCPA, ensuring attendee consent is captured and managed properly. Neglecting compliance can result in reputational damage and regulatory penalties.

Event organizers should audit integration workflows to confirm privacy standards are upheld at every stage of the data journey.

Future Trends in Event Tech Integration

Looking ahead, AI-powered lead scoring and automated follow-up sequences are shaping the future of the best lead capture software for b2b events. These technologies help teams prioritize leads and deliver timely, personalized outreach.

No-code integration tools are gaining popularity, enabling marketing teams to connect platforms without heavy IT involvement. As event tech evolves, expect seamless, secure integrations to become the standard for driving higher event ROI.

Maximizing ROI with Lead Capture Software: Strategies for B2B Events

Maximizing ROI from B2B events requires a strategic approach to lead capture. The best lead capture software for b2b events empowers organizers to transform every attendee interaction into measurable business growth. By following a structured process before, during, and after your event, you can ensure that no opportunity slips through the cracks.

Pre-Event Preparation

Success begins before the event doors open. Set clear goals for the number and quality of leads you want to capture. Define key performance indicators, such as lead conversion rate or follow-up time.

Train your team on using the best lead capture software for b2b events. Ensure everyone understands the lead qualification process and how to use digital forms or scanners efficiently.

Consider integrating digital business cards, like those from Spreadly Digital Business Cards & Lead Capture, to streamline contact exchange. This preparation increases confidence and sets the stage for a smooth event.

Onsite Execution

During the event, keep your team engaged and proactive. Use gamification and incentives, such as instant prizes or leaderboards, to motivate staff and attendees to participate.

With the best lead capture software for b2b events, you can implement real-time lead scoring and instant routing to sales representatives. Interactive forms and mobile apps help capture accurate data, even in busy environments.

Key onsite strategies:

• Use customizable forms for tailored data collection
• Leverage badge scanning or NFC for speed
• Monitor progress with live dashboards

These tactics help ensure every opportunity is captured.

Post-Event Follow-Up

After the event, the real work begins. Automated personalized emails and nurturing sequences keep your brand top-of-mind. Segment leads based on interest or engagement level for targeted outreach.

With the best lead capture software for b2b events, syncing leads to your CRM enables immediate action. Prioritize hot leads for sales calls and assign others to marketing campaigns.

Effective post-event follow-up includes:

• Sending thank-you messages within 24 hours
• Scheduling demos or meetings with high-potential leads
• Using analytics to refine future outreach

Timely engagement increases conversion rates and maximizes ROI.

Measuring Success and Continuous Improvement

Tracking performance is vital for growth. Use analytics dashboards within your lead capture platform to monitor key metrics:

The best lead capture software for b2b events provides real-time insights, helping you identify bottlenecks and optimize for future events. For example, a tech company improved lead conversion by 50% after refining their capture and follow-up process. According to Statista, 62% of event marketers report higher ROI from using integrated lead capture tools.

Continuous improvement ensures your event strategy evolves with each experience.

After exploring the top lead capture software options for B2B events in 2025, you can see how much impact the right tool has on your results. If you're ready to experience seamless networking, instant contact sharing, and effortless CRM integration for yourself or your team, why not take the next step? You can create, customize, and share a digital business card in just minutes, all while making follow up and lead management a breeze. Start capturing more leads and boosting your event ROI—Try for free.