How to Customize Follow-Up Emails on Your Digital Business Card with Auto-Translation

In this article:

• TL;DR
• Say Hello to Fully Customizable Follow-up Emails
• What You Can Customize
• Auto-Translation for Global Leads
• How to Enable Custom Follow-Up Emails
• Where This Works
• How You Can Use Custom Follow-Up Emails: Real-Life Examples
• 1. Sales Team at Trade Fair
• 2. HR Recruiting at Events
• 3. Marketing Agency
• Stay Ahead of the Curve
• Want to Try It?

TL;DR

Yes, you can now fully customize your follow-up emails in Spreadly. You control the subject line and body text, use formatting (bold, italics, lists), insert links or media, and even personalize the message with placeholders (like name, company, etc.). This applies to both your individual digital cards and templates. Plus: the emails are automatically translated into your lead’s language, and you can manually adjust translations in your dashboard.

Say Hello to Fully Customizable Follow-up Emails

Until now, Spreadly offered default follow-up emails in form of automatic messages sent when someone fills out your lead form (e.g. after scanning your QR code, business card, badge, or visiting your digital card). These worked, but they were basic.

Now, you can fully customize that experience. Why? Because personalization boosts response rates and now you control the tone, design, and content of every email your leads get.

What You Can Customize

Here’s what’s now possible with your Follow-Up Emails:

1. Email Subject Line

Write your own catchy, personalized subject line. Example: “Thanks for connecting, Lisa! Here’s my info.”

2. Email Body Content

The editor now supports rich formatting:

• Bold, italics, underline
• Bulleted and numbered lists
• Hyperlinks
• Media (images, banners, logos)

3. Insert Placeholder Fields You can dynamically personalize each email with placeholders.

Example placeholders:

• [CARD-PREVIEW]
• {{recipient.name}}
• {{recipient.email}}
• {{page.url}}
• {{page.avatar_url}}
• {{user.first_name}}
• {{user.last_name}}
• {{user.email}}
• {{user.phone}}
• {{user.mobile}}
• {{user.position}}
• {{user.department}}
• {{user.street}}
• {{user.city}}
• {{user.postal_code}}
• {{user.country}}
• {{user.custom_field_1}}

Auto-Translation for Global Leads

Another major update: automatic translation.

Spreadly now auto-translates the follow-up email into the recipient’s language — based on their browser or device language. So if someone in Spain scans your card, they’ll get the email in Spanish.

You can also manually edit translations for every language via the dashboard if you want full control.

How to Enable Custom Follow-Up Emails

It’s super simple. Here’s a step-by-step guide:

1. Go to your Card Editor
2. Scroll to Lead Capture Settings
3. Toggle on “Use own Follow-Up email”
4. The email editor will appear
5. Customize the subject line and body
6. Add placeholders, links, styling, etc.
7. Save your changes

That’s it. Now your next lead gets a fully personalized follow-up message.

Where This Works

This feature is supported in:

• All personal cards
• All team templates

That means even if your team uses branded templates, each template can have its own follow-up logic and content — fully tailored to your brand, messaging, and region.

How You Can Use Custom Follow-Up Emails: Real-Life Examples

With Spreadly’s new fully customizable follow-up emails, you can tailor your messages to perfectly fit your specific needs and audience. Here are a few practical examples to inspire you:

1. Sales Team at Trade Fair

2. HR Recruiting at Events

3. Marketing Agency

Pro Tips

• Keep the email short and friendly
• Use bold/italics to highlight key info
• Let the auto-translation handle international leads
• Add your logo, headshot, or team photo to increase trust
• End with a clear CTA (e.g. “Let’s book a call” or “Here’s my calendar”)

Stay Ahead of the Curve

Your follow-up email is often your first impression. Now, you can make it count and reflect your personal brand, tone, and goals. Spreadly continues to build flexible tools to help you connect faster and smarter.

Want to Try It?

Log into Spreadly, go to your card editor, and enable “Use own Follow-Up email.” Need help? Check our Help Center or book a short demo here.