Why Building Your Personal Brand Is the Best Business Move You’ll Make
2 minutes
15th of October 2025
In this article:
- Why Personal Branding Matters More Than Ever
- Building a Personal Brand Is Hard Work
- Quick, Easy, and Effective: Your Digital Personal Brand
TL;DR: Personal branding isn’t just a buzzword. From viral PayPal job postings to CEOs building dedicated content teams, it’s clear that personal branding drives visibility, credibility, and trust. Tools like Spreadly let you create your own mini-website and digital business card to make a lasting impression, without the stress of coding or endless content struggles.
Why Personal Branding Matters More Than Ever
Remember PayPal’s viral job posting for a “Head of CEO Content”? It dominated the internet, and everyone talked about it. Why? Because it highlighted something crucial: personal branding is a key factor in today’s business world. Even global market leaders recognize that CEOs and founders need a strong, visible presence to connect with their audience, build trust, and amplify their brand’s reach.
Building a Personal Brand Is Hard Work
Sure, everybody talks about personal branding. But actually building one? That takes determination, patience, and strategy.
- You need to create fresh content that people actually want to read, watch, or engage with.
- You have to grow a community from scratch and engage with it consistently, without burning out.
- And it’s not just about social media. A strong website or online presence is essential too.
Tools like Webflow allow you to build a website from scratch, but the learning curve can be steep. Many entrepreneurs get stuck in the process, which delays visibility and momentum.
Quick, Easy, and Effective: Your Digital Personal Brand
That’s where Spreadly comes in. It’s a versatile networking tool and a mini-website in one. With Spreadly, you can:
- Showcase who you are and what you do in a professional, customizable format.
- Leave a lasting impression on potential clients, partners, and collaborators.
- Share your profile easily via QR code, link, or Apple/Phone Wallet.
- Bypass the stress of coding or complicated website builders.
Spreadly is designed to make personal branding effortless, while still keeping it impactful and memorable.
