Top Digital Trade Fairs in the Netherlands 2026

In this article:

• Top Digital Trade Fairs Netherlands 2026
• Leading E-Commerce and Digital Retail Events
• Fintech Innovation at Money20/20 Europe
• Broadcasting and Media Technology Excellence
• Technology Innovation and Digital Marketing Convergence
• IoT and Digital Transformation Leadership
• Maximizing Your Trade Fair Experience with Digital Solutions

Top Digital Trade Fairs Netherlands 2026

The Netherlands has established itself as a leading hub for digital innovation and technology in Europe, with Amsterdam and other major cities hosting some of the continent's most influential trade fairs. As we enter 2026, the country continues to strengthen its position as a premier destination for digital business events and technology exhibitions. The Dutch capital, Amsterdam, benefits from excellent international connectivity through Schiphol Airport, a thriving startup ecosystem, and a highly skilled multilingual workforce. With its forward-thinking approach to digital transformation and sustainable business practices, the Netherlands attracts thousands of professionals, innovators, and industry leaders seeking to network, discover cutting-edge solutions, and drive their businesses forward.

The digital trade fair landscape in the Netherlands encompasses fintech, broadcasting technology, e-commerce, IoT, marketing technology, and enterprise software. These events serve as crucial platforms where international businesses showcase innovations, forge partnerships, and gain insights into emerging trends that shape the future of digital commerce and technology.

Leading E-Commerce and Digital Retail Events

WWV Webwinkel Vakdagen stands as the Benelux region's premier digital commerce gathering. Taking place March 25-26, 2026, at Jaarbeurs Utrecht, this exhibition attracts over 13,000 e-commerce professionals annually. The event features more than 250 expert speakers delivering practical insights on online retail strategies, payment solutions, logistics optimization, and customer experience enhancement. From webshop owners to digital marketing specialists, the WWV brings together the entire e-commerce value chain. Attendees benefit from hands-on demonstrations, case studies from successful online retailers, and networking opportunities with service providers offering the latest digital commerce technologies. The exhibition covers emerging trends including AI-powered personalization, omnichannel retail strategies, and sustainable e-commerce practices that are reshaping how businesses operate online.

Fintech Innovation at Money20/20 Europe

Money20/20 Europe returns to Amsterdam from June 2-4, 2026, establishing itself once again as Europe's most influential fintech event. Held at the RAI Amsterdam, this three-day conference attracts over 7,400 attendees from more than 100 countries, with one-third holding C-suite positions. The event serves as a catalyst for payments innovation, banking transformation, and financial services evolution. Attendees explore topics ranging from embedded finance and digital currencies to regulatory technology and open banking. The show floor features 330+ sponsors showcasing groundbreaking solutions, while the conference program delivers insights from 450+ speakers representing leading banks, fintechs, retailers, and technology providers. Money20/20 Europe facilitates over 10,000 pre-scheduled meetings, enabling efficient networking and business development. The event's unique atmosphere combines serious business discussions with engaging entertainment, creating an environment where deals are closed and partnerships are formed that shape the future of global finance.

Broadcasting and Media Technology Excellence

IBC Amsterdam continues its legacy as the world's premier media, entertainment, and technology exhibition from September 11-14, 2026. Hosted at the RAI Amsterdam, IBC attracts more than 43,000 trade visitors and 1,300 exhibitors representing the entire broadcast ecosystem. The event showcases innovations in content creation, distribution technologies, streaming platforms, and immersive media experiences. Attendees explore cutting-edge developments in 5G broadcasting, cloud-based production, artificial intelligence for content management, and next-generation viewing experiences. The comprehensive conference program features technical papers, industry keynotes, and panel discussions addressing the challenges and opportunities facing broadcasters, content creators, and technology providers. IBC's exhibition halls display the latest cameras, production equipment, post-production software, and transmission technologies that power the global media industry. For professionals working in television, film, streaming services, or digital content distribution, IBC Amsterdam provides unparalleled access to innovations and networking opportunities that drive the industry forward.

Technology Innovation and Digital Marketing Convergence

September 17-18, 2026, marks a significant date for technology professionals as both TECHSPO Amsterdam and DigiMarCon Europe take place simultaneously at the Johan Cruijff ArenA Stadium. TECHSPO Amsterdam focuses on technology innovation across internet technologies, mobile solutions, advertising technology, marketing technology, and SaaS platforms. The two-day expo brings together developers, brands, and innovators exploring how emerging technologies transform business operations. Exhibitors showcase next-generation solutions in areas including artificial intelligence, machine learning, blockchain applications, and digital infrastructure.

DigiMarCon Europe, co-located with TECHSPO, concentrates specifically on digital marketing excellence. The conference features master classes, keynote presentations, and interactive sessions covering social media marketing, content strategy, influencer marketing, marketing automation, and data analytics. Both events create a comprehensive learning and networking environment where technology providers meet marketing professionals, fostering collaborations that bridge technical innovation with commercial application. Attendees benefit from the dual focus, gaining insights into both the technological capabilities and marketing strategies necessary for digital business success.

IoT and Digital Transformation Leadership

The IoT Tech Expo Europe takes center stage October 20-21, 2026, at the RAI Amsterdam as part of the larger TechEx Europe series. This premier Internet of Things event attracts 8,000+ professionals exploring IoT applications across industrial sectors, smart cities, connected devices, and enterprise digital transformation. The exhibition features 200+ technology providers demonstrating solutions in areas including industrial IoT, digital twins, embedded systems, IoT security, and edge computing. The conference program delivers practical insights from 250+ expert speakers representing companies at the forefront of IoT innovation. Topics span connectivity protocols like LoRaWAN and cellular IoT, AI integration with IoT systems, data analytics for IoT deployments, and security frameworks for connected environments. The event serves manufacturers, system integrators, enterprise IT leaders, and innovators seeking to leverage IoT technologies for operational efficiency, new business models, and enhanced customer experiences.

Maximizing Your Trade Fair Experience with Digital Solutions

Attending digital trade fairs in the Netherlands requires strategic preparation and the right tools for effective networking. Modern professionals increasingly rely on digital business cards to streamline contact exchange and follow-up processes. Spreadly offers comprehensive solutions including NFC-enabled cards that enable instant information sharing with a simple tap, eliminating the waste and inefficiency of traditional paper cards. The platform's lead capture functionality allows exhibitors and attendees to quickly collect, organize, and manage contacts met during events. With Spreadly's analytics dashboard, users can track engagement, set follow-up reminders, and measure networking effectiveness. The solution integrates seamlessly with CRM systems, ensuring that valuable connections made at trade fairs translate into lasting business relationships. For companies attending multiple events throughout the Netherlands, Spreadly's centralized contact management and team collaboration features ensure consistent professional representation while enabling real-time sharing of insights across sales and marketing teams.

For professionals interested in expanding their event calendar, consider exploring trade fairs in Hamburg, Germany's second-largest city offering complementary digital and technology events, or discover startup events across Germany for additional innovation-focused networking opportunities within close proximity to the Netherlands.