Your business card is a crucial marketing tool that represents you and your brand, so it's essential to make it stand out. Research has shown that a black and white business card is ten times more likely to be discarded compared to a colored one. Using color in your business card can be a powerful tool, as color psychology plays a significant role in how we perceive and respond to certain colors.
Color psychology is the study of how colors affect human behavior and emotions. It was first explored by Sir Isaac Newton in the 17th century when he discovered the color spectrum and researched the wavelengths associated with each color. In the early 20th century, Carl Jung used color psychology in his therapy sessions to help patients express themselves through color.
Today, color psychology is commonly used in marketing and advertising to influence consumer behavior and emotions. For example, McDonald's uses the colors gold and red in its logo because gold is associated with happiness and is easily noticeable, while red stimulates appetite and increases heart rate. On the other hand, the UK and Australia use the color green-brown, which is associated with death, dirt, and tar, to deter consumers from purchasing cigarettes.
When choosing the color for your business card, it's essential to consider your brand identity and the message you want to convey. While the meanings of colors can vary depending on culture and location, some common associations include:
🔵 Blue - trust and success
🔴 Red - passion and strength
🟢 Green - prosperity and nature
🟡 Yellow - positivity and happiness
🟣 Purple - justice and mystery
🟠 Orange - optimism and enthusiasm
🎀 Pink - respect and gratitude
⚪️ White - cleanliness and transparancy
⚫️ Black - elegance and sophistication
If you already have established brand colors, use them on your business card too, to maintain a consistent brand identity. If you don't have specific brand colors or are creating a personal business card, consider the industry you're in, the purpose of your business card, and your personal color preferences. Digital business cards, such as Spreadly, offer the flexibility to experiment with different colors without the hassle or cost of reprinting. Spreadly allows you to choose every color you want so you can create a variety of combinations.
Using color in your business card can be a powerful marketing tool, as it can influence consumer emotions and behavior. Consider your brand identity and the message you want to convey when selecting the color for your business card. Digital business cards have the benefit here, that they offer the flexibility to try out different colors and you can experiment a lot more.